There's more to a business than furnishings and office space. Especially in the early stages, startup costs require careful planning and meticulous accounting. Many new businesses neglect this process, relying instead on a flood of customers to keep the operation afloat, usually with abysmal results.

KEY TAKEAWAYS

  • Startup costs are the expenses incurred during the process of creating a new business. 
  • Pre-opening startup costs include a business plan, research expenses, borrowing costs, and expenses for technology.
  • Post-opening startup costs include advertising, promotion, and employee expenses.
  • Different types of business structures—like sole proprietorships, partnerships, and corporations—have different startup costs, so be aware of the different costs associated with your new business.

Startup costs are the expenses incurred during the process of creating a new business. All businesses are different, so they require different types of startup costs. Online businesses have different needs than brick-and-mortars; coffee shops have different requirements than bookstores. However, a few expenses are common to most business types.

Understanding Common Business Startup Costs 

The Business Plan 

Essential to the startup effort is creating a business plan—a detailed map of the new business. A business plan forces consideration of the different startup costs. Underestimating expenses falsely increases expected net profit, a situation that does not bode well for any small business owner.

Research Expenses 

Careful research of the industry and consumer makeup must be conducted before starting a business. Some business owners choose to hire market research firms to aid them in the assessment process.

For business owners who choose to follow this route, the expense of hiring these experts must be included in the business plan.

Borrowing Costs 

Starting up any kind of business requires an infusion of capital. There are two ways to acquire capital for a business: equity financing and debt financing. Usually, equity financing entails the issuance of stock, but this does not apply to most small businesses, which are proprietorships.1